Challenge:
1. Re-vitalize an island eatery that had lost its edge in a tough market.
2. Keep the country-inn feel of the Hotel Lanai.

Solution:
Updated the icon of Lanai (the pineapple) with a more contemporary style. Infused the brand with a color palette associated with food and Hawaii - crispy greens & citrusey oranges. The end result is a brand identity that is vibrant, modern, but still in touch with its Hawaiian roots.